Cachaça, the Brazilian national spirit, has been discussed as ‘the next big thing’ in the international spirits arena on many occasions over the years but has so far failed to take off. However, a new IWSR/just-drinks report suggests there are reasons for renewed optimism for cachaça producers.Such is the international potential drinks marketers have always attached to Brazil ‘Copacobana in a bottle’, cachaça, that the product has had a few false dawns over the years.If the Co
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